Brief:
Problem:
Getting customers who are exhausted by the onslaught surprises their internet providers throw at them to switch to T-Mobile 5G Home Internet
Insights:
- Sudden price hikes without notice cause people to question their loyalty
- Customer service operators who give you a run around when you need help
- The waiting period to get someone to come to your home to connect the cables
Solution:
The Great Escape
Spec work for T-Mobile - Developed in collaboration with Media.Monks + the ONE Creator Lab
