Brief:
Problem:
- Avocados From Mexico has been a regular advertiser in the Super Bowl. They have used the biggest marketing moment to transform a commodity into a distinctive brand.
The Super Bowl helped make a splash, now it's time to evolve from attention-getting to engaging, fun storytelling.
Observation:
Out-of-touch financial advice claims that the reason Millenials and Gen Z can't afford homes is because they spend too much money on avocado toast.
Insight:
No one should have to choose between avocados and housing!
Solution:
Avocados From Mexico Solves the Housing Crisis
Spec work for Avocados From Mexico - Developed in collaboration with David & Goliath + the ONE Creator Lab
