Experience
Nike & dotSWOOSH, Beaverton, OR | October 2022 - Present
Social Media Specialist
• Provide personalized assistance to global Web3 users through Nike Virtual Creations to ensure exceptional user satisfaction and brand loyalty
• Central communicator facilitating alignment of messaging and strategies across departments and partners for consistent brand representation
• Proactively monitor real-time follower trends to enable agile adjustments to content strategies for optimized engagement and audience growth
• Foster genuine engagement among a diverse audience of over 300,000 followers through authentic interactions and community-building initiatives
• Collaborate with cross-functional teams to optimize content for maximum impact, leveraging insights and analytics to refine strategies and enhance brand resonance
• Deliver comprehensive weekly pulse checks across multiple platforms, providing valuable insights and recommendations for continuous improvement
• Central communicator facilitating alignment of messaging and strategies across departments and partners for consistent brand representation
• Proactively monitor real-time follower trends to enable agile adjustments to content strategies for optimized engagement and audience growth
• Foster genuine engagement among a diverse audience of over 300,000 followers through authentic interactions and community-building initiatives
• Collaborate with cross-functional teams to optimize content for maximum impact, leveraging insights and analytics to refine strategies and enhance brand resonance
• Deliver comprehensive weekly pulse checks across multiple platforms, providing valuable insights and recommendations for continuous improvement
Self-Employed, Los Angeles, CA | November 2021 - Present
Social Media Specialist & Content Creator
• Collaborate with brands to create User-Generated Content
• Conceptualize and produce visually captivating content tailored for maximum engagement across social media platforms
• Curate content to uphold a strong brand identity and consistency, aligning with brand guidelines and audience preferences to drive brand recognition
• Regularly upload high-quality content on TikTok and Instagram, maintaining an active and engaging presence to connect with followers and drive audience growth
• Develop and execute strategic content calendars, coordinating shoots and events to align with marketing objectives and maximize content impact and reach
• Work closely with marketing, social media, and content teams to align visual content with broader marketing strategies and campaigns
• Analyze performance metrics of visual content to refine techniques and approaches, ensuring continuous improvement and alignment with audience preferences and business goals
• Conceptualize and produce visually captivating content tailored for maximum engagement across social media platforms
• Curate content to uphold a strong brand identity and consistency, aligning with brand guidelines and audience preferences to drive brand recognition
• Regularly upload high-quality content on TikTok and Instagram, maintaining an active and engaging presence to connect with followers and drive audience growth
• Develop and execute strategic content calendars, coordinating shoots and events to align with marketing objectives and maximize content impact and reach
• Work closely with marketing, social media, and content teams to align visual content with broader marketing strategies and campaigns
• Analyze performance metrics of visual content to refine techniques and approaches, ensuring continuous improvement and alignment with audience preferences and business goals
JB Prodctions LLC, Los Angeles, CA | October 2021 - Present
Photographer & Videographer
• Manage all aspects of photo and video shoots, including location scouting, scheduling, and coordination of models and crew, ensuring smooth and efficient operations
• Edit and retouch photos, and edit videos using industry-standard software Adobe Premiere Pro
• Develop compelling visual narratives that align with the client’s creative vision
• Capture and create engaging behind-the-scenes content to provide audiences with an inside look at the creative process
• Stay up-to-date with the latest visual trends and techniques in photography and videography to incorporate innovative approaches to keep content fresh and engaging
• Edit and retouch photos, and edit videos using industry-standard software Adobe Premiere Pro
• Develop compelling visual narratives that align with the client’s creative vision
• Capture and create engaging behind-the-scenes content to provide audiences with an inside look at the creative process
• Stay up-to-date with the latest visual trends and techniques in photography and videography to incorporate innovative approaches to keep content fresh and engaging
Real Neighborhood Operations LLC, Romulus, MI | May 2021 - June 2022
Social Media Manager
• Generated visually engaging content to enhance brand visibility and resonate with target audiences, leveraging high-quality visuals to convey brand messaging and values
• Maintained an active and immersive presence on Instagram through daily stories and optimized main posts to foster ongoing audience interaction and community
• Produced optimized posts tailored for maximum engagement, incorporating compelling visuals and strategic messaging to drive audience interaction
• Maintained an active and immersive presence on Instagram through daily stories and optimized main posts to foster ongoing audience interaction and community
• Produced optimized posts tailored for maximum engagement, incorporating compelling visuals and strategic messaging to drive audience interaction
Eastern Michigan University, Ypsilanti, MI | May 2021 - April 2022
Athletic Media Relations Intern
• Coordinated comprehensive social media coverage for in-game events, delivering real-time updates and engaging content to enhance the fan experience
• Prepared detailed gamed notes and press releases, ensuring accurate and timely dissemination of information to media outlets
• Edited professional-quality press conference videos that captivate and inform audiences using Adobe Premiere Pro
• Utilized Adobe Suite tools for content creation, producing visually compelling assets aligned with brand guidelines and messaging
• Prepared detailed gamed notes and press releases, ensuring accurate and timely dissemination of information to media outlets
• Edited professional-quality press conference videos that captivate and inform audiences using Adobe Premiere Pro
• Utilized Adobe Suite tools for content creation, producing visually compelling assets aligned with brand guidelines and messaging
Education
Bachelor of Science in Sport Management
Eastern Michigan University | Ypsilanti Michigan
• Double Minor in General Business and Public Relations
ONE Creator Lab x The One Club for Creativity x TikTok
• Partnered with marketing agencies to develop skills to craft content proposals for brands
Additional Information
• Over 3 years of experience managing Instagram and TikTok accounts
• Proficient in creating content for various social media platforms
• Sound knowledge of events and entertainment industry dynamics
• Willingness to attend events to capture content
• Proficient in creating content for various social media platforms
• Sound knowledge of events and entertainment industry dynamics
• Willingness to attend events to capture content
Technical Proficiences
PhotoShop, Illustrator, Premiere Pro, Lightroom, InDesign, CapCut, Canva, Sprinklr, Hootsuite, Microsoft Office