Brief:
Problem:
- Fanta has always been perceived as a kid's brand
- Once kids become teens, they grow out of Fanta quickly
- We want to reposition Fanta as the sparking soda brand for Gen-Z
- But first, we have to get them to notice us in a big way
Insights:
- TikTok and humor go hand in hand
- With the "Of course" moment, Gen Z's interest will be peaked with this take on it
- This pushes Fanta's relatability with Gen Z Fanta fans and other soda drinkers by calling out Gen Z tropes
Solution:
We're Fanta Drinkers, Of Course We...
Spec work for Fanta - developed in collaboration with ONE Creator Lab
